GAMES 24×7
Tableau Customer Story

Games 24×7 uses Tableau to implement self service BI for end users enabling the analysis through parameters, reducing the reporting time by 70%.
Challenge
AB testing is a multidimensional exercise which is the center to the Games 24 x 7 Team for behavioral analysis. This exercise by nature is conducted at multiple stages of end user cycle which consumed a lot of time of the BI Team since data mining as well as statistical analysis was required at the same time.
Solution
A self service BI system was implemented on Tableau which enable the end users to configure analysis on Tableau using parameter selections.
They successfully:
Implemented custom SQL queries heavily in the parameters to change data based on user inputs. Similar functionality was implemented at the back end level while joining the columns
