GAMES 24×7

Tableau Customer Story

Games 24×7 uses Tableau to implement self service BI for end users enabling the analysis through parameters, reducing the reporting time by 70%.

Challenge

AB testing is a multidimensional exercise which is the center to the Games 24 x 7 Team for behavioral analysis. This exercise by nature is conducted at multiple stages of end user cycle which consumed a lot of time of the BI Team since data mining as well as statistical analysis was required at the same time.

Solution

A self service BI system was implemented on Tableau which enable the end users to configure analysis on Tableau using parameter selections.

They successfully:

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Implemented custom SQL queries heavily in the parameters to change data based on user inputs. Similar functionality was implemented at the back end level while joining the columns
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Use of mutliple parameters decreased the dependency of creating multiple metrics.
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Integrated R with Tableau to enable statistical testing within different paths of Tableau.
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AB Testing Team were enabled to conclude the experiments by themselves which brought down the ticket requests from 5-6 a month to 0.